Our Objectives
To make Turkey a brand in the field of customer experience management and technologies.
To standardize and establish a shared definition of customer experience.
To recognize and elevate the value of efforts and expertise invested in customer experience.
To unite all stakeholders contributing to customer experience, fostering collaboration and synergy.
To transform Turkey's customer experience expertise in the service sector into a globally recognized brand value.
Our Values
Human-Centric Approach
At the heart of every experience lies a human being, and it is humans who create and deliver these experiences. We uphold fundamental human values such as honesty, merit, and respect at our core. Our aim is to ensure that everyone we work with and touch operates in an environment where they feel valued, can grow, and experience fairness and equality.
Transparency
Open communication, accessibility, and mutual sharing are essential for a healthy dialogue. Transparency is a fundamental principle in achieving true excellence in customer experience. We are committed to sharing our knowledge, truths, and experiences with full transparency, striving to set an example for the industry and serve as a role model in all our endeavors.
Inclusivity
Every experience is personal and brings unique lessons. We embrace diversity in all its forms, actively listen, and prioritize collaboration. We are dedicated to fostering an inclusive mindset that considers all elements shaping the experience, encouraging harmony, collective action, and unity in every initiative we undertake.
Partnership
We recognize that customer experience is not owned by any single entity; it is the result of complex and collective collaborations. We see everyone in this ecosystem—customers, employers, and industry stakeholders—as partners. Our goal is to understand the big picture, appreciate the details, and approach every relationship with a partnership mindset.
Leadership
We view sectoral leadership through positive examples as both an individual and organizational responsibility. We understand that excellent customer experiences are made possible by proactive individuals and organizations with a strong leadership spirit. We work diligently to nurture this value, empowering confident growth across our sector.
