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Message from the Chairman

MDYD YK Baskanui Banu Hizli

Hello,

Customer management has grown increasingly complex in today's world. Consumer expectations are rising, information security and regulations are evolving, technology is rapidly advancing, and market fragmentation is evident across all sectors. Amidst these changes, one truth remains constant: the most successful brands understand their customers, knowing how to attract, retain, and satisfy them. 

 

At MDYD, our goal is to position our nation as a leader in customer experience management and technologies, offering insightful perspectives to our members and stakeholders. In this fast-changing landscape, as consumers, we once made isolated purchases for products and services. However, today, we recognize the significant progress of the sharing economy and platform economy, presenting substantial growth opportunities for brands eager to capitalize on this trend. Unlike in the past where product features or quality were paramount, today a brand's community involvement, environmental consciousness, and, crucially, the emotional connection it forges during customer interactions, are key selection criteria.

 

As customer experience management grows more intricate, these developments present boundless opportunities for brands aspiring to innovate and truly understand customer needs. The increasing significance of customer experience naturally impacts the ecosystem's structure and stakeholders. Consequently, the customer experience management ecosystem is evolving, encompassing resources that enrich customer interaction and expanding its horizons. In essence, our business domain's "roof" today extends wider than ever before, fostering collaborations from experience design and education to technology services, research, and consultancy sectors. 

 

At MDYD, we advance with the mission to guide all stakeholders within this ecosystem towards offering more comprehensive and innovative experiences. We extend our heartfelt thanks to our esteemed members, our greatest asset, and, together with all stakeholders, eagerly anticipate exploring new frontiers in customer experience management.

Chairman of MDYD Board of Directors

 

Banu Hızlı

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